Unitree
In short
Friendship Circle had grown well past what its name described, and nothing about it said child development or would scale. We renamed it Unitree and built the identity around it, from the logo and the print to the digital presence, kept light and warm for children and parents. It reads as a structured early development brand now, and one that can grow.
Our approach
We created a fresh, educational, yet playful identity system including a new name, logo, print material, and digital presence. The tone was kept light and warm, appealing to both children and parents.
The outcome
The new branding helped Unitree communicate with greater clarity and confidence, positioning them as a structured and scalable early development brand.
