Japan Menu
A menu that went to Japan and came back.
Aiko
In short
SOY had outgrown its own name, with a second city coming and a feed that still read like the old restaurant. We renamed it Aiko, rebuilt everything the name touches, and stayed on the feed after. It opened in Ahmedabad as Aiko, one brand across two cities.
Our approach
We renamed it Aiko and rebuilt everything the name touches. Identity, packaging, uniforms, photography and the writing, including the word the brand now owns: Komfort, with a K. Then we stayed on the feed, because a new look drifts back to the old one the moment nobody is holding it.
The outcome
Aiko opened in Ahmedabad as Aiko, not as the Surat place with a new logo. One brand across two cities, and the content keeps its shape without being rescued every week.
Branding Jul 2023
Marketing Ongoing · Since Jul 2023
Campaigns