Litmus Brasserie

In short

Litmus came to us before there was a name on the door, a chef led brasserie with no identity, no menus and no audience. We built the brand and then stayed to run it, from the custom typography and every menu to the photography and the feed. It does not sound like anywhere else in Surat, and the following more than doubled.

Our approach

We built the brand and then stayed to run it. Identity, custom typography, every menu, the photography, and the feed day to day. The kitchen treats itself as a test bench, so the writing does the same. Every dish gets a reason, stated flatly, never oversold.

The outcome

Litmus does not sound like anywhere else in Surat. The account runs on named recurring formats instead of one-off posts, so it holds together without anyone rescuing it each week. The following more than doubled.