Bookends
In short
Bookends is the catering side of the group behind Capiche, Aiko and Ghaslet, and it goes wherever the event is. What it sells is custom everything, so that is what we make. Menus big and small, banners, wayfinding, food tags, coverage of the events themselves, and films shot from the food’s point of view.
Our approach
There was no problem to solve here. The offer is custom everything, and the only way to hold that up is to actually make it custom. There is a structure underneath so nothing starts from nothing, and then every menu, tag and sign gets redrawn to the design and the requirement of that particular event.
The outcome
It looked right, and it showed that Bookends puts in that kind of effort.
