Jaywalking Popup
Food meets fashion.
Capiche
In short
Capiche was opening faster than its content could keep up with. New outlets, and a feed that looked like several different people had made it. The name and the identity arrived from elsewhere. What was missing was everything that holds a brand together once it is out in the world, so that is what we built.
Our approach
Photography, tone of voice, art direction, and the day to day social output all come out of the same room. Nothing drifts between the menu, the packaging and the feed, because the same people shoot it, write it and post it.
The outcome
Capiche reads as one brand across four outlets, in Surat and Ahmedabad. Ahmedabad was the real test. A city that had never seen the pizzeria before took it seriously from the first week.
Campaigns
Breakfast at Dome
Sunday breakfast coming back, announced across a standee, a sticker, an online menu and one reel.
Merch
A pizzeria people wanted to wear.
Raas Garba
Nine nights at the garba ground.
