Jaywalking Popup
Jaywalking is a streetwear label, and the crossover popup it put on with Capiche had to feel true to both without belonging to either. We built one visual language for it, from the collateral and posters to the merchandise and the campaign around it. The weekend booked out, and two labels with nothing obvious in common read as one idea for three days.
We designed a collaborative visual language for the popup, including collateral, merchandise extensions, posters, and campaign support. Every element was made to feel playful and moment-driven, encouraging in-person engagement.
A fully booked weekend, and the post announcing it went further than anything either brand had put out before. Two labels that had nothing obvious in common read as one idea for three days.
