Cave Coffee
In short
Cave Coffee was opening from nothing and wanted to look unmistakable on day one. We built a monochrome, icon led identity that runs from the logo to the menu, then put the content on a system. It landed on opening day and held its look once the pace picked up.
Our approach
We developed a minimal but striking identity rooted in monochrome tones and icon-led design. Every element, from the logo to the menu, was tailored to feel cohesive both online and offline.
The outcome
The identity landed on opening day and the crowd followed. Putting the content on a system meant the look held up once the pace picked up, which is the part most cafes lose.
Branding Jun 2024
