Dome Cake
In short
Dome had been quietly selling cakes and wanted them introduced properly, as a vertical that was neither a separate business nor a copy of the main one. We built a sub brand with its own pastel palette, softer typography and packaging, then the launch visuals and the social. It sits under Dome and still has a language of its own.
Our approach
We created a sub-brand that held its own, with a pastel palette, softer typography, and clean packaging direction. We also worked on launch visuals and ongoing social media to build familiarity.
The outcome
The result was a cake brand that fit naturally under Dome's larger umbrella, while carving out its own visual language.
