Goloka
Goloka makes cheese in several varieties, and the brand was already in place. What it asked for was better content, so we shot the product on its own, in daylight, on a plain table, with a reel to go with it. Four posts, and a look the rest of the feed can follow.
We shot the product on its own, in daylight, on a plain table. Cream cheese cut open beside a bagel. Cheese and cucumber laid out until they turn into a pattern, bread and blocks stacked until the stack is the picture. The reel does the other half of the job, which is saying plainly what ruins good cheese.
Not a rebrand, and it was never asked to be. The cheese gets photographed the way food gets photographed now, which is what the upgrade meant here. Four posts, and a look the rest of the feed can follow.