Mazl
In short
Mazl was an established restaurant that had outgrown its identity, with plans to expand and a shift towards being an all day eatery. We rebranded it clean and casually bright, dropping the cuisine specific story for something more everyday. It reads as one brand now, from the packaging to the feed, and the room filled out with a wider crowd.
Our approach
We rebranded Mazl with a clean, casually bright approach that felt more open and everyday, while staying grounded in good food and simple experiences.
The outcome
The new identity dropped the cuisine-specific narrative for something easier and more everyday. Mazl reads as one brand now, from the packaging to the feed, and the room filled out with a wider crowd than the old positioning ever reached.
