MNDLY
MNDLY is a cafe built by the people behind DINK, a pickleball venue, because the players there had nowhere to get food and drink. We were on it from day one and made everything it opened with, five photos and three reels. It launched with a feed that already showed what the place is.
We shot the cafe the way it actually works. Coffee poured and carried out, cookies on a board, an apron and a paddle left on the net. Three reels went with it. One for the new pours, one for the food that comes in a box, and one about what happens at the counter when the order is taking a while.
MNDLY opened with a feed that was not empty. Five photos and three reels, which is enough for anyone who has just heard the name to see what the place is. Coffee, cookies, and where to find both.
