Oosari work by hdw

Oosari

In short

Oosari is a lively cafe in Surat with a view, and it had to arrive on the feed on the day it opened its doors. There was no back catalogue to fall back on, so we made six reels out of the place itself, from the tables laid as the light goes to the charcoal lit after dark. It opened with a feed that reads the way the place does, and the restaurant coming after it was teased rather than announced.

Our approach

We made six reels and let the place carry them. The name cut into the boulder at the gate, tables laid as the light goes, charcoal lit after dark. One of the six looks past the cafe and teases the restaurant that was still coming.

The outcome

Oosari opened with a feed that reads the way the place does. Day into night, outdoors, unhurried. The restaurant was teased before it opened rather than announced after.

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