Reflexions work by hdw

Reflexions

In short

Reflexions is a salon that was already running and having trouble with its content. We came in on that and made nine reels, each with a job, from advice straight to camera to the walk in shot from the client’s side. It left nine reels and a shape for the next nine, built on advice, occasion, service and the room itself.

Our approach

We made nine reels and gave each one a job. Advice straight to camera from someone who does the work. The walk in, shot from the client’s side. An interview to get ready for, a Valentine’s plan made in a group chat, a service called by its name.

The outcome

Nine reels, and a shape for the next nine. Advice, occasion, service, the room itself. None of it needs a new idea every week.

Campaigns

Nineteen Years

Nineteen years, in one film.

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